Though Instagram won the recent quarter, Sensor Tower data indicates TikTok was still the top app by global downloads for the full year (2021) across both app stores, followed by Facebook then Instagram.įor what it’s worth, rival firm App Annie shows a slightly different set of rankings. The company in 2021 began offering huge bonuses to creators posting on Reels - some payouts were as high as $10,000 - in an effort to regain traction in the face of the growing competition. Instagram has been working to address the TikTok threat by shifting its app’s focus to video and promoting its TikTok clone, known as Reels. And when looking at the full-year totals, around 25% of Instagram’s downloads came from India in 2020, which then grew to about 36% in 2021. For example, in Q2 2020, approximately 21% of Instagram’s downloads were from India, and that share increased to 39% by Q4 2021.
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